What is Promotional Marketing?

Actually, promotional marketing is a broad term that encompasses many types of sales promotion programs. Essentially, it is the development of a promotional or incentive program that includes a premium or gift item selected for its ability to help accomplish a goal or objective. That objective may be to create or reinforce a corporate image. But more often it is to motivate a desired action, like a purchase, a contribution or the achievement of a salse objective.

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